By Felix Iwebunor
A leading consumer electronics brand in Nigeria, NEXUS, has been named the Outstanding Brand of the Year, Consumer Electronics, at the 2026 EDGE Awards in Lagos.
Presented at the 14th edition of the event organised by Marketing Edge under the theme “Celebrating Excellence Beyond Borders,” the awards brought together leading brands, marketing professionals, advertising practitioners and business leaders to celebrate outstanding performance and excellence across Nigeria’s marketing and business landscape.
For NEXUS, it was a recognition of its growing presence in Nigeria’s consumer electronics market and its commitment to building a brand centred on quality, innovation, affordability and customer satisfaction.
It adds to the brand’s journey, reinforcing its ambition to remain a trusted name in Nigeria’s consumer electronics industry by combining accessible, quality products with after-sales service coverage, focusing on delivering value that extends beyond the initial purchase.
A brand of Deekay Group, NEXUS has established a strong presence in the Nigerian market, offering a range of consumer electronics designed to meet the everyday needs of households and businesses. Beyond providing products that combine functionality, quality and value, the brand emphasises customer experience.
Through its nationwide after-sales service coverage, NEXUS reinforces its commitment to supporting customers beyond the point of purchase, helping them to access the assistance they need throughout their product ownership journey. This focus on service and customer support forms an important part of the brand’s ambition to build lasting relationships with Nigerian consumers.
Receiving the award, Kavine Vaswani, the group managing director of Deekay Group, said, “This recognition belongs to our consumers, whose trust continues to inspire us.
“It motivates NEXUS to keep raising the bar in quality, innovation and value while strengthening the customer experience through reliable after-sales support.”
The award comes amid growing competition in Nigeria’s consumer electronics market, where local consumer preferences, product quality, affordability, after-sales support and brand trust continue to shape purchasing decisions.
For consumers, confidence in a brand increasingly extends beyond the products they purchase to the level of service and support available after the sale.
Over the years, the EDGE Awards have provided a platform to recognise brands and professionals that have distinguished themselves through innovation, creativity, marketing excellence and business impact.
The 2026 edition also celebrated the enduring legacy of the founder and publisher of Marketing Edge, John Ajayi, while highlighting the brands and industry leaders that are contributing to the growth of Nigeria’s marketing and communications ecosystem.
